07/04/2011 Roma

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"Global launch of the new Lamborghini Aventador LP 700-4 from the Capitol in Rome.
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Valeria Mangani organizing the logistics in the city of Rome for the launch and press conference of the new Lamborghini Aventador LP 700-4, in the presence of the Mayor of Rome, the Vice-Mayor, CEO and President of Lamborghini Stephan Winkelmann, Councillor at 'Environment and Maurizio Flammini (F1 GP Rome).

To present the colossal initiative an Aventador was exposed on the Capitol Square as preview.

The Mayor Alemanno said the initiative: "It 'a tribute to the excellence of Made in Italy, the history of this brand and the dear to us concept of Rome as the capital of Made in Italy. In short, a truly exceptional event" .

"It's not an ode to luxury, but an ode to the art and applause, a sculpture-wheel" with these words Dr Mangani, Deputy Chairman of AltaRoma spa, wanted to define the car. An all-Italian pride: subtract the launch of the usual Vegas ... .Roma Caput Mundi!